Imtiaz Desai

Imtiaz Desai

Job Position

Imtiaz is South African born, but lived in New Zealand for 11 years. In following his interest and passion for human performance, he earned a BSc in Sport and Exercise Science, and a postgraduate diploma and MSc in Exercise Rehabilitation at the University of Auckland. Imtiaz has studied and experimented with various exercise techniques, and worked with people of all backgrounds from the chronically ill to world champion athletes. Imtiaz saw in CrossFit a wonderful method to apply his knowledge towards improving the lives of everyday people, but also an opportunity to build the lifestyle he sought. Imtiaz believes that a successful CrossFit affiliate grows the greater CrossFit community, and that a greater CrossFit community in turn helps to grow affiliates.

Rubert Wolff

Rubert Wolff

Job Position

After a life of non-existent physical activity, Rubert (Ruby) joined CrossFit Jozi in May 2011 along with his younger brother and father. Ruby immersed himself in to the CrossFit lifestyle and not only spent time in improving his health and performance as best he could, but in learning everything he could about CrossFit. Given his strong marketing and business background, Ruby found the CrossFit affiliate model to be a simple but unique method to building a successful business and life. Ruby’s goal is to give CrossFit affiliates the tools and knowledge they need to run the business side of their gyms.

Carl Alfonso

Carl Alfonso

Job Position

As a service provider to The JumpStart Project, Carl’s creative contributions proved vital in our first few projects and in January 2013 he became part of the team. Carl and Ruby began their journey into CrossFit around the same time and has also been able to make major positive changes in his lifestyle through CrossFit. His passion for training, coaching and being able to contribute to the community have become the fuel for his creativity. Carl has extensive experience in brand communications, graphic design and marketing and heads up the creative side of The JumpStart Project.